Startup and SME Tips & News from Potential.com & Partners

Small and Medium Business Sentiment and Insights in UAE

Posted by Leila K on

The SME evolution program report is now available to purchase and download from here.

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What is the SME Evolution Program (SMEEP)?

Posted by Shadi Banna on

It is about reaching out to those entrepreneurs who have established businesses and providing them with tools and resources that will help grow their business.

It is about connecting those lead entrepreneurs to each other and to a bigger ecosystem, where they can expand their business horizons, where they can identify a way to express their needs and get answers to them; where they realize their potential.

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4 Benefits of Branding for Small and Medium Enterprises SMEs

Posted by Leila K on

Small and Medium Enterprises (SME’s) usually ignore the importance of branding because they are mostly too overwhelmed by the idea of creating a unique brand, as well as the costs involved in generating the brand.

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The 10 Key Elements To CSR Business Strategy Success

Posted by Lana Dyakova on

To be effective in your CSR efforts and to reap all the potential benefits, your company will need to do more than simply “doing good for your community”. 

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Launching Real World Education

Posted by Shadi Banna on

In potential.com, we have been supporting entrepreneurs from our inception over 12 years ago and have been applying ourselves the entrepreneurial mindset to empower millions around the world.

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