“Branding is the process of creating a unique name and image for a product and service in the consumer’s mind”*.
Small and Medium Enterprises (SME’s) usually ignore the importance of branding because they are mostly too overwhelmed by the idea of creating a unique brand, as well as the costs involved in generating the brand.
The Brand is your image in the minds of the customers and branding is a medium that helps you to sketch that image.
Benefits of branding to SME’s:
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Recognition
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Competitive Differentiator
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Staff Motivation
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Referrals Generation