4 Benefits of Branding for Small and Medium Enterprises SMEs

Posted by Leila K on

“Branding is the process of creating a unique name and image for a product and service in the consumer’s mind”*.

Small and Medium Enterprises (SME’s) usually ignore the importance of branding because they are mostly too overwhelmed by the idea of creating a unique brand, as well as the costs involved in generating the brand.

The Brand is your image in the minds of the customers and branding is a medium that helps you to sketch that image.

Benefits of branding to SME’s:

  • Recognition

  • Competitive Differentiator

  • Staff Motivation

  • Referrals Generation

Read the full article here.


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